What is Personal Branding?

Personal Branding is marketing YOU.

Amazon’s Jeff Bezos has famously said, “Your brand is what people say about you when you’re not in the room.”You manage your personal brand by putting out into the world what you wish to be known for.

Recent studies prove that the human brain interprets image elements simultaneously, while language is decoded and takes a lot more time to process. Images are approximately processed between 6 to 600 times faster than language.

That is why I think Personal Branding can only be successful if backed by strong visual content, your professional photos.

And It is very hard for a business to stand out without a personal brand behind it.